In every great podcast, there's an even better host! A podcast host is an especially important part of a B2B podcast and one of the key podcast roles and responsibilities. The podcast host is the voice of the show. It's their job to keep the discussion going and keep listeners engaged. They're also responsible for setting up interviews with other people and making sure that everything runs smoothly when it's time to record.
A good podcast host should be able to connect with their audience. A podcast host should be able to speak clearly and be able to maintain a conversation. They also need an engaging personality, so that listeners will want to keep listening even if there are technical problems or other challenges during recording sessions.
A podcast host should have some experience with the subject matter and knowledge about how to present it. The host should also have a good understanding of their audience, so that they know what kinds of questions to ask or topics to cover in each episode.
As you prepare to host a podcast, it's important to make sure that your audience knows what they're getting into. Before recording your first episode, think about what topics would be interesting for them. Are there any questions they have that need answers? You can also consider how long each episode should be and whether or not it should include music or sound effects (or even silence).
Once you've created an outline for each episode of your podcast, it's time to start recording! When recording in person with another person virtually, try putting away all technology so that the focus stays on talking instead of fidgeting with devices while making eye contact with each other as much as possible--this will help keep things natural and conversational throughout the entire conversation.
If possible, make sure that both hosts are available throughout this process so there isn't any lag time between when one finishes talking and another starts speaking; this will prevent awkward pauses from occurring during playback later on down the road when editing takes place after finishing up with all three segments combined together into one cohesive piece ready for release online through iTunes/Spotify/Google Play Music/YouTube and other streaming platforms.
The five elements of a good podcast are:
There are no hard and fast rules about the number of people you should have on a podcast. The best way to decide what's right for you is to think about your goals and audience, as well as how much time each episode will take to produce.
If you're just starting out, it's best to keep things simple by having one or two hosts only (and maybe an occasional guest). This makes it easier for listeners to relate with the host(s) and helps them build trust in your brand from the get-go. Having multiple hosts also means there's more opportunity for different points of view or perspectives--which can be helpful if one person has trouble articulating his ideas clearly enough on his own!
We encourage you to listen to these tips and apply them in your own work, and partner with a podcast production agency to get next-level professionalism when it comes to the quality of your podcast.
Contact us today to learn more!
Discover how top B2B brands use B2B series to create binge-worthy, serialized content with our free eBook!