FAQ | Caspian Studios

Frequently
‍Asked Questions

Will the podcast have a dedicated producer? What support will our podcast have?

Yes! Your podcast will have a team producing the content and supporting you. This includes a dedicated producer, audio engineer, video engineer, editor, and executive producers. The Caspian production team researches, conducts the prep calls, and prepares the guests with questions ahead of time. In post production, our team writes all show notes.

You will also have a customer success manager who will provide "white glove" service every step of the way.

Can a podcast help meet my business goals?

Yes! Here are some of the main goals that we help out customers achieve with their podcast series:

Brand. Drive targeted brand awareness
ABM. Engage target accounts (ABM) and key personas
Content/Social Machine. Create a high-quality content machine (and repurpose for a video/social/book/blog)
Pipeline. Target key prospects and accelerate pipeline
Community. Build and own a community
Category. Define a category and assert market leadership
Relationships. Connect to key customers, prospects and influencers
Customer Stories. A new way to tell customer stories
Thought Leadership. Make your CEO/CXO a thought leader

Should we be making video assets from the podcast and can Caspian manage video for us?

You don't have to make video content from the series. However, we highly recommend making video content from the interviews in your podcast series. Our customers have seen incredible results from posting short video clips from the podcast on LinkedIn, Twitter and other social channels.

We have a team of talented video producers and editors from all around the world who handle all of the video design/format/production/editing/etc. And yes, video is included in our plans.

We want someone on our team to host. Do you include coaching?

Yes! Host coaching is included in the packages. We have coached many podcast hosts over the years and can take them from beginner to pro.

Do you drive podcast listeners and traffic?

Yes! Caspian manages paid and organic marketing to grow the audience for the podcast. We want to drive targeted traffic to your podcast, your landing pages and gated assets.

Do you manage booking? Is this included in the package?

Yes! Booking is including in our service. Many of our customers want to feature both customers and people outside the network. We have a deep network and strong connections in PR and external comms.

What channels do you syndicate to?

We use Simplecast to syndicate your channels to 99.99% of podcasts players including the major platforms such as:

Apple Podcasts
Google Podcasts
Spotify
Overcast
Pocketcasts
and more

Can we use the content on our blog?

You can use and repurpose content from the interviews to share as blog, newsletter and white paper content.

What embedding service do you use? We will want to embed the episodes on our blog.

We use the Simplecast embedded player which you can use to embed episodes on your website.

Do you create the music and sound environment?

Yes! Caspian producers are experienced with composing, sourcing, producing, and sampling audio files and music for all episodes. We often create custom music for our shows.

Do you do the artwork and branding?

Caspian either creates the podcast design in house or works with your creative team to create the artwork and design.

How many listeners can we expect?

For listenership, it depends on the show and target audience. We want to market the podcast to the right demographic of listeners. Depending on type of show, it might have thousands of listeners or much bigger. We have podcasts that have reached 50,000+ downloads in the first year. And have a handful of our podcast series are in the hundreds of thousands.

How will you report analytics to us?

We report analytics weekly including total downloads, email list size, and certain listener demographics.

Frequently‍Asked Questions