Learn how a business fiction podcast can reach millions. Like Webby winning Murder in HR.
Business Fiction podcastFiction for B2B?!
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DataStax is a real-time AI company. With DataStax, any enterprise can mobilize real-time data and quickly build smart, high-growth applications at unlimited scale, on any cloud. DataStax delivers the Astra DB cloud database built on Apache Cassandra® and the Astra Streaming event streaming technology built on Apache Pulsar™. Hundreds of the world’s leading enterprises, including Verizon, Audi, ESL Gaming and many more rely on DataStax to unleash the power of real-time data to win new markets and change industries.
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Audra Montenegro
Community Program Manager
DataStax
The podcast's initial strategy leaned heavily on the podcast host, their Chief Strategy Officer’s personal reach, resulting in limited organic traction. The team aimed to streamline post-production processes and broaden their audience base. DataStax, the primary sponsor, sought to establish the podcast as a leading voice in the data field.
The partnership with Caspian yielded a significant transformation. Caspian's white-glove service provided seamless tech checks, polished post-production, and strategic distribution across major platforms such as Spotify, Apple, and Google. This collaboration enhanced production quality, speaker experience, and distribution efficiency.
Caspian's involvement brought about key changes:
Project Management: Caspian's oversight facilitated adherence to schedules and tasks, bolstering the podcast's consistency.
The collaboration illustrated how strategic engagement with a podcast production service like Caspian can significantly amplify a podcast's reach, professionalism, and overall impact. Through Caspian's meticulous approach, the podcast achieved notable growth, positioning itself as a frontrunner in its field and setting the stage for further expansion.
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