Learn how a business fiction podcast can reach millions. Like Webby winning Murder in HR.
Business Fiction podcastFiction for B2B?!
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Simpplr is a modern intranet platform that helps businesses streamline their operations and improve the employee experience through the use of simple, intuitive tools and processes. Simpplr’s intranet platform is purpose-built from research and designed with best practices to help deliver a seamless, cohesive, and personalized employee experience for everyone—wherever and however they work.
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Amanda Berry
Corporate Communications Manager
Simpplr
Simpplr had a vision to become a major thought leader in the employee experience realm and wanted to tie their products into insightful content. But there was a hitch – they lacked the expertise to create engaging podcasts. The needed was to find a partner who could make their podcasting dreams come true.
Simpplr teamed up with Caspian to navigate the world of podcasting and create content that would resonate with their audience. One day, Simpplr's podcast dream was set into motion. The podcast covered everything from using brain waves to assess employee engagement to fighting Slack monsters during meetings. Amidst these personal anecdotes, the conversation steered towards the core challenge: establishing thought leadership in the employee experience domain.
Caspian helped Simpplr craft their podcast strategy and connect with noteworthy guests, propelling Simpplr into the spotlight as a thought leader. A standout feature was the collaboration and support offered by Caspian's team. Their knack for transforming casual conversations into professional podcast episodes was praised. They handled every detail, from recording and editing to crafting captivating social media content and promotional materials.
The podcast began generating qualitative data through conferences, where people recognized Simpplr's brand due to the podcast. Even though the direct ROI wasn't extensively measured, the podcast undoubtedly contributed to increased interest and brand engagement.
As the podcast gained momentum, Simpplr considered repurposing podcast content into webinars, blog posts, and more, envisioning a dynamic content strategy for the future.
Through this podcasting partnership, Simpplr achieved remarkable results:
The collaboration with Caspian showcased the power of leveraging podcasting for brand awareness and thought leadership. It underscored the importance of partnering with experts who could seamlessly guide every step of the podcasting journey, from content creation to promotion.
Simpplr has its sights set on further maximizing their podcast content. They plan to repurpose it across various channels and explore more ways to leverage their thought leadership in the ever-evolving landscape of employee experience.
The Simpplr-Caspian partnership exemplifies how podcasting can elevate thought leadership, foster brand awareness, and spark meaningful conversations in the business world. With Caspian's support, Simpplr not only ventured into podcasting but also succeeded in positioning themselves as a formidable thought leader in their industry.
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