In thi episode, we’re talking about Ghosts, the U.K. TV series, with the help of special guest, Director of Content Strategy at Acquia, Courtney Roe. Together, we talk about infusing your core values in your content, adapting to appeal to new audiences, and multiplying your content-creating power.
Your content should haunt your audience.
Not in a spooky kind of way. But in a way where it sticks with them and they think about it later.
So in this episode, we’re helping you revive your content strategy.
We’re talking about Ghosts, the U.K. TV series, with the help of special guest, Director of Content Strategy at Acquia, Courtney Roe.
Together, we talk about infusing your core values in your content, adapting to appeal to new audiences, and multiplying your content-creating power.
About our guest, Courtney Roe
Courtney Roe is Director of Content Strategy at Acquia, a cloud platform for building, delivering and optimizing websites. She joined the company in January of 2023. Prior to her current role, she served as Director of Content Strategy for Widen, an Acquia company, where she spent over six years in different roles. She also has experience in merchandising, having worked at L.L. Bean and Kohl’s.
What B2B Companies Can Learn From Ghosts:
*”There are so many times when you have fire drills and everything else that's coming at you. And I think sometimes it helps to take a step back and realize it's not life or death. My perspective definitely changed a little bit over the last few years when I looked at it more as learning something new or solving a different challenge, as opposed to having some looming threat. Most of the time when I walk away from a difficult meeting or something else, I'm like, ‘What did I learn here?’ Or, ‘What can I take away that's maybe going to help me in a situation next time?’” - Courtney Roe
Links
Connect with Courtney on LinkedIn
About Remarkable!
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.