On this episode, we’re looking at the award-winning hit series Only Murders in the Building for lessons on incorporating some mystery into your marketing.
Do you think of your customers as simple consumers of your brand? If so, you’re missing out on the opportunity to turn them into diehard brand ambassadors.
The key to inspiring impassioned brand loyalty is simple: engage your customers more deeply. Get them talking about your brand. Get them asking questions. And what better way to get your customers engaged than to instill a little mystery in your content?
In this episode, we’re looking at the award-winning hit series Only Murders in the Building for lessons on incorporating some mystery into your marketing. We’ll show you how to use interactive marketing, engage your audience’s critical thinking skills, and get people talking about your brand.
About Only Murders in the Building
Only Murders in the Building is a mystery-comedy series released in 2021. Created by Steve Martin and John Hoffman, the show is about three residents who live in a luxury apartment building in New York City. The trio becomes unlikely friends after they team up to solve the mystery around the death of one of their neighbors – and start a podcast to document it. The award-winning series stars Steve Martin, Martin Short and Selena Gomez. Only Murders in the Building is the most watched comedy premiere on Hulu to date, ranked in Nielsen’s top 10 for weeks following its release, and the first season is rated 100% on Rotten Tomatoes. If you're looking to add a little mystery in your marketing, there's no better example to follow.
What B2B Companies Can Learn From Only Murders in the Building:
*”Fans are really into mysteries and theories. They like little surprises that involve them and make people feel like they can be a part of the show, a part of solving these mysteries.” - Anagha Das
*”Having the show turn into like a bit of a puzzle just creates for a more activating, interactive experience where you're not just sitting there passively consuming content. You actually have to turn your brain on and activate, becoming essentially a part of the show. Your own detective.” - Dane Eckerle
*”Every company is presenting some kind of solution that's solving a problem. I wonder if there's some opportunity to make some content around solving that problem, in making that into some kind of mystery.” - Colin Stamps
*”One huge benefit and advantage of utilizing mystery is just getting people to discuss things and have a conversation, to talk about what they're seeing or what they're feeling.” - Dane Eckerle
Links
Watch Only Murders in the Building
See how Dove used a sense of mystery in their Real Beauty campaign
About Remarkable!
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O’Neil (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.